America Votes
America Votes
The 2024 US Election was a momentous moment in history with Donald Trump returning to the White House. Six months of hard work went into producing an ambitious, sharp campaign and on the night graphics package for Sky News; designed to bring the scale, drama and energy of the election to life across the coverage.
Project Type: Branding, Motion, Information Design
Client: Sky News UK
Sector: Broadcast and Media
The 2024 US Election was a momentous moment in history with Donald Trump returning to the White House. Six months of hard work went into producing an ambitious, sharp campaign and on the night graphics package for Sky News; designed to bring the scale, drama and energy of the election to life across the coverage.
Project Type: Branding, Motion, Information Design
Client: Sky News UK
Sector: Broadcast and Media
Strategy
With live results at the heart of the coverage, the challenge was to balance the scale and energy of the election with the need for absolute clarity. The visual language was designed to make complex information feel immediate and accessible, while creating a distinctive, high-impact and impossible to ignore identity that could flex across every part of the coverage.
With live results at the heart of the coverage, the challenge was to balance the scale and energy of the election with the need for absolute clarity. The visual language was designed to make complex information feel immediate and accessible, while creating a distinctive, high-impact and impossible to ignore identity that could flex across every part of the coverage.
Strategy
Designed with live results at its core, the graphics package brought this approach to life across lower thirds, election boards and data visualisations. Every component was carefully crafted at a pixel level, ensuring clearity, consistenty and easy to follow live coverage.
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Designed with live results at its core, the graphics package combined clarity with precision across lower thirds, election boards and data visualisations. Every component was carefully crafted at a pixel level to ensure complex information remained clear, consistent and easy to follow throughout hours of live coverage.