Brits by Brits is a comedy TV show that uses satirical humour to break down British regional stereotypes. The intention is to make the audience think by showing how ridiculous stereotypes often are. The show is promoted through a 30-second animated TV advert, offering a quick glimpse into all 10 episodes and introducing characters from across Britain.
Strategy
The visual approach leans into the recognisable language of stereotypes, using playful exaggeration and bold characterisation to create humour. Each character is deliberately distinctive, making the advert feel energetic, memorable and instantly recognisable. The campaign uses real-world placements, bringing the idea into the environments where people encounter different regions and cultures.
‘Brits by Brits’ celebrates Britain through the eyes of its people, creating a light-hearted identity that brings audiences together. Paired with ‘Comedy at Home’, the visual style combines cinematic energy with a polished streaming aesthetic.
A regional slang guide exploring Britain’s dialects through beginner, intermediate and advanced levels, presented with a light-hearted comedic approach.
